Rich Leigh on Instagram: "“Six pack* or you’re fired”. From this week’s episode, celebrating and reflecting on 50 episodes of Project Possible. I worked in PR and advised clients for long enough to know that saying this sort of thing is a quick and easy route to attention. Even if he truly believes it, which I doubt, it serves a purpose in an attention economy. But, Christ it’s boring and reductive. Life brings responsibility. Ups. Downs. Grief like I and my family have experienced in the last y