Meta Platforms rolls out AI and engagement features across apps, boosting ad revenue growth as competition from Snap and Reddit intensifies.

Instagram Threads, Meta’s X rival that now has over 400 million monthly active users, is officially launching a new feature that could redefine how its app is used: Communities. On Thursday, Meta said ...

(Bloomberg/Ashley Carman) — Meta Platforms Inc.’s Threads will launch podcast previews, or the ability to upload snippets of shows that play directly in user feeds, as part of a broader effort to ...

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta's ...

Reddit's rapid ad growth, rising ARPU, and AI-driven engagement highlight stronger upside, while Meta Platforms faces macro and regulatory pressures despite massive ad scale.