A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

With e-Commerce becoming such an essential piece of today’s retail puzzle, web designers and marketers alike must ensure that their online experiences are not just optimized but customized for each ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.