‘He is a once-in-a-thousand-years kind of person’: Tim Cook explains how the Steve Jobs reality distortion field convinced him to join Apple

Macbooks 'We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product': Apple exec on why their new budget laptop is calle ...
The Financial Express

Apple CEO Tim Cook explains the secret behind brand’s success, says it cannot be easily recreated

Tim Cook revealed the secret behind Apple’s success during an interview on the CBS Sunday Morning. The conversation was part of the Cupertino-based tech giant’s anniversary celebrations.