Target needs its sales numbers to improve, but its strategy to get there may not work at all.

Target was already facing a very public revolt from some of its most loyal customers. Now it’s warning about tariffs. The company said Wednesday that sales fell last quarter, driven in part by ...

Target plans investments under CEO Michael Fiddelke, but in-store problems persist, from inventory gaps to merchandising and ...

Target is in trouble. And while it’s easy to get lost in the company’s recent (poor) handling of American culture war narratives that cast it as too “woke” or too willing to cave to online fascists, ...