Target needs its sales numbers to improve, but its strategy to get there may not work at all.

Target is overhauling some of its lagging categories, such as home decor, as it tries to win back both shoppers and investors. The retailer's merchandising leaders previewed the company's ambitious ...

Target’s loyal members can access another special promotion as the retailer works to regain customers' trust.

The retailer is betting on design and in-store delight to reverse years of declining sales. But in a trade-down economy, that playbook may be dangerously out of date. Americans are feeling financially ...

Walking into Target isn't what it used to be. Years back, my friends and I used to joke that it was impossible to make it through a Target shopping trip without spending a minimum of $100. Now, it's ...

Target, which has over 2,000 stores across the U.S., has faced pushback from customers after scaling back its diversity, equity, and inclusion efforts last year. The changes have sparked boycotts from ...

The company wants to drum up business, but it may be going about it the wrong way.

One Target boycott over DEI rollbacks has ended without concessions or changes to the company's diversity policy. The other ...