Dave Linthicum, now of ZapThink, was recently asked by some SOA vendors to critique their approaches to selling to customers. Sell ideas, not canned product pitches In a new article, Dave doesn't ...
The latest BriefingsDirect SOA Insights Edition podcast begins with the panel of analysts -- Steve Garone, Joe McKendrick, Tony Baer, and Jim Kobielus-- examining the metrics of business success for ...
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