Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...
A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...
QR codes have made a significant impact in industries ranging from marketing to education, but their role in video gaming is equally transformative. These versatile tools enable developers, publishers ...