ITN’s Craig Sulema: Programmatic isn’t defined by how ads are delivered but by how media is accessed, transacted and executed. The post Programmatic Isn’t Defined by Delivery. Workflow & Supply Access ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

According to an ANA (Association of National Advertisers survey), “programmatic” was voted the word of the year. The result is not all that surprising, and perhaps more interesting are the reasons ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. Right now, the majority of marketers are managing at least 20% of their ad ...