Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Nearly every leader has faced this moment: You've presented what you believe to be a perfectly logical strategy, backed by data and sound reasoning, yet your team resists. The plan makes sense on ...

Suggested Citation: "4 The Behavioral Economics Toolkit: Policy Levers and Intervention Strategies." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Knowing how cultural evolution happens also means we can harness it for the larger good, creating a more just and sustainable world, according to a new article. Evolution goes beyond the genetic code ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...