Through advanced metrics from companies like Oxford Road, podcasting has the advantage of collecting more specific and ...

Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.

Podcasts have taken the world by storm. These episodic audio projects are highly effective ways to get your ideas out into the world—and great ones can even become films, TV shows, or books. But with ...

2023 was a turbulent year for the broadcaster. Collin Campbell, who led new show development at Gimlet, discusses the ‘broadcast-to-podcast’ strategy and how the network navigates the new podcasting ...

“I struggle to find a single example of a podcast company that’s been acquired in the past few years that has thrived under its new ownership.” March 11, 2020: The staff at our podcast company, ...

If you want to start a podcast and think you have what it takes to make it successful, then let me start by saying, congratulations! Having that spark of an idea is the first step in what can become a ...

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes ...