CMS Wire

Marketo Acquires Sales Engagement Provider ToutApp

Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal ...
CMS Wire

Adobe Integrates Adobe Experience Manager Assets With Marketo Engage

Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers? Adobe spent $4.75 billion acquiring ...
TechRepublic

Marketo vs HubSpot: Which Is Better?

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...
adexchanger

How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come

When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain the gulf between Adobe’s price tag and Wall Street’s valuation of ...
B2B Marketing Magazine

Adobe’s on a mission with Marketo, but does it really know what it’s bought?

‘Sin city’ was the location for Adobe’s suave 2019 summit, where the glitzy Venetian hotel catered for over 17,000 Adobe partners and customers – including the newly acquired Magento and Marketo ...
Business Insider

'We're going to see continued consolidation': Adobe’s $4.75 billion acquisition of Marketo could spur a takeover spree at Salesforce and Oracle

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