Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn’t design for. What started as a customer perk has quietly become one of the most powerful ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...