Digital marketing and communications have changed dramatically in the past several years. Data now plays a much greater role in reaching intended audiences, and a new generation of marketing and ...

When I was charged with managing my public library’s marketing needs, I balked at first. I was a librarian, not a marketer. I had no idea where to start. I didn’t understand the size of the task. It ...

The Maryland Library Association presented to the Harford County Public Library its Excellence in Marketing Award at its annual conference in May. The award was for marketing of the library foundation ...