Handwriting engages motor, language, and attention systems, activating the brain more fully than typing. Writing by hand ...

Right-brain vs. left-brain thinking is often discussed in psychology. Everybody uses both thinking types to some degree, but nearly everyone tends to have one or the other as a primary thinking style.

For years, business culture has boxed us in. You’re either a “numbers person” or a “creative.” Analytical or instinctive. Tactical or inspired. Left-brained or right-brained. Poets on one side, quants ...

How do scientists come up with new ideas? Brain scans show that scientific creativity requires the brain’s imagination, control, and switching networks to actively communicate to generate and evaluate ...

The left brain/right brain story has permeated our culture. It is common to hear someone comment that they are a “left-brain” or a “right brain” person, and it is just as common to hear about left- or ...

Work more effectively with colleagues. Recognize your strengths and blind spots. Make campaigns more creative, grounded, and human. This report shows how different ways of thinking create stronger, ...

The difference between the brain's predicted age and actual chronological age, called a brain age gap, may influence the relationship between cognitive impairment risk factors, like high blood ...

Video advertising that entertains is more likely to drive market share than functional and instructive ads, effectiveness research from Orlando Wood and Peter Field says. The new research into online ...

A brain injury is damage to the brain caused by an external force or internal condition, affecting its function. It can result from trauma (traumatic brain injury, or TBI) such as a fall, car accident ...

The spark of creativity, that seemingly mysterious capacity to generate novel and valuable ideas, has intrigued humanity for centuries. Once attributed primarily to divine inspiration or innate genius ...