Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.

Business strategy is often framed as a response to market demand. Leaders study customers, analyze competitors, and track trends, believing that demand signals dictate what a company should build, ...

Most people will concede that increasing the number of competitors in a competition increases the level of competition. In fact, this seemingly obvious premise is a central tenet of Harvard Professor ...

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In essence ...