In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Eli Lilly and Co. this month launched a public awareness campaign called Brain Health Matters, which features actress Julianne Moore urging people to be proactive as they age to lower their risk of ...

Health and Human Services Secretary Robert F. Kennedy Jr. is planning to launch a sweeping, four-year public relations campaign called “Take Back Your Health” that could cost tens of millions of ...

In his keynote address, Robert Hornik, Wilbur Schramm Professor of Communication, Annenberg School of Communication, University of Pennsylvania, discussed four guiding principles for health ...