NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. American Girl is celebrating Netflix’s Wednesday series starring Jenna Ortega with a limited ...

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday. American Girl dolls that highlight historical moments are being taken out of the past and plopped ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased. By Gina Cherelus To celebrate the 40th anniversary of ...

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. By now you’ve likely seen them: 14.5 ...