How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...