Now available in the Databricks Marketplace, BlueConic customers can turn trusted lakehouse data into measurable revenue impact. BOSTON, March 24, 2026 /PRNewswire-PRWeb/ -- BlueConic, the Customer ...

Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or ...

For VisitBritain, data has always been part of the story. As the UK’s national tourism agency, it depends on accurate insight to help regions, small businesses, and policymakers make better decisions.

Volatile retail demands faster decisions; shared first‑party data enables trustworthy AI and more resilient, value‑chain‑wide CPG planning.

As AI and other tech advances continue to disrupt the advertising landscape through declining organic search and other ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

Marketing leaders are turning to zero- and first-party data to replace guesswork with intent-driven strategies that align ...