BlueConic Partners with Databricks to Turn First-Party Data into Real-Time Revenue Decisions

Now available in the Databricks Marketplace, BlueConic customers can turn trusted lakehouse data into measurable revenue impact. BOSTON, March 24, 2026 /PRNewswire-PRWeb/ -- BlueConic, the Customer ...

The first-party data illusion

Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or ...

How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy

Marketing leaders are turning to zero- and first-party data to replace guesswork with intent-driven strategies that align ...
CEOWORLD magazine

Sachin Malik: How First-party Data Is Redefining Precision Advertising

As AI and other tech advances continue to disrupt the advertising landscape through declining organic search and other ...
Fast Company

Databricks’ new ‘One’ dashboard brings AI to the business class (exclusive)

Databricks, known for secure data storage and AI, has launched a new AI business intelligence dashboard called Databricks One, designed for nontechnical business users across various departments.
Forbes

How First-Party Data Can Help Rescue Marketing Strategies

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...