Similarly in the US, a slogan will not be registrable as a trade mark if it points out or refers to a characteristic of the goods or services in relation to which it is used. Examples of slogans ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

Words matter. Many companies – and most top government contractors – use the few words of a slogan or tagline to convey who they are, what they do or what their customers can expect from them. Unlike ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

The veteran Sabah leader says the public will evaluate the government based on their ‘lived experience’ such as cost of ...

The recent Oatly judgment (T-253/20) has a number of practical implications for slogan trademarks. Ahead of an ECTA webinar that will analyse the decision from a legal and marketing perspective, in ...