Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

Retail TouchPoints’ 2023 Store Design & Experience Survey found that store design teams are laser-focused on implementing more creative visual merchandising methods (90%) and using technology more ...

Retailers across sizes and categories are coveting the elusive omnichannel consumer. They want to understand the wants, needs, preferences and innate desires of these savvy shoppers because if they do ...

Do you have an eye for attractive displays? How good are you at using colours, patterns, lighting and signage to draw people’s attention and increase sales? Have you tried adding a creative touch to ...

It’s often said – change is the only constant; the statement has proved its relevance beyond comprehension. With this ‘change’ ruling the roost, world has become a dynamic place and no single aspect ...

LAS VEGAS — The Las Vegas Market awarded three gift and home décor exhibitors for Outstanding Achievement in Visual Merchandising at Gift+Home at summer Las Vegas Market, held Aug. 1-5. Yessica’s, ...

Visual Merchandising (VM) has become very essential in marketing any retail business. A store derives as much of its identity, character and gravity from its physical contours, as from the products it ...

A retail store is much more than a collection of merchandise arranged in haphazard fashion. Retailers go to great lengths to create an environment that guides shoppers through the store and entices ...