"The opposite of courage in our society is not cowardice, it is conformity." –Rollo May In our daily lives, the pressure to conform is omnipresent. Whether it's at work, in social circles, or within ...

As kids we were often nudged by our parents to be conventional: “look at your behavior- why don’t you behave like everyone else?” is a sentence I’ve been hearing from mum too often as a child. When we ...

While 'peer pressure' is often linked to experiences of children or teenagers, researchers say young adults continue to succumb to similar pressures of social conformity in everyday situations. The ...

People typically evaluate the preferences of both themselves and others before making decisions in moral dilemmas. Researchers have theorized how people face moral dilemmas, but experimental data is ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...