Out with the old, in with the new: at least that’s what the 2026 eye makeup trends signal, where we’re trading in minimalism ...

Shalena Maxfield Edwards spent 21 years in the cosmetic industry as an executive at companies like Bobbi Brown Cosmetics and Juice Beauty before leaving the corporate world to launch her own makeup ...

Milani Cosmetics chief executive officer Mary van Praag joined the beauty brand during a challenging time for color cosmetics. It was 2020 amid COVID-19. “The category took a rapid 20 percent decline, ...

Makeup is like magic; it’s powerful, transformative, and even mood-enhancing. And with color-changing products, those who grew up loving mood rings can have their own adult version of something that ...

The best way to describe the playful makeup trend is a mood board of references: Y2K pop-stars, Bratz doll-level full glam, ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturizer, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

The foray is likely to be a profitable one for the Gen Alpha-loved gaming platform, where on-site spending reached $2.2 ...