Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

Delaware entrepreneur Marcus Smith shares how he grew his platform into a tool for events, brands and in-person experiences.

But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...

Apple Might Not Build New Augmented Reality Glasses After All Your email has been sent The Apple Vision Products Group tried to pair lightweight glasses with first the iPhone and then the Mac. Apple ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that would ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

Armed with virtual headsets and precision measurements, engineers can perform dry runs before strenuous assembly. When you purchase through links on our site, we may earn an affiliate commission. Here ...

Ford filed a patent for an augmented reality system that uses a pair of special glasses connected to the driver’s smartphone.