For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the ...

Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is ...

Many design elements can make a particular putter appealing: the weighting of the club, its sound and feel, the look as it sits behind the ball. And don’t sleep on the sight lines, either—the ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.