Adobe faces an AI-era test of whether the creative economy still needs it

Adobe is trying to prove its tools still matter in the AI era to artists, enterprise customers, and Wall Street.
CMS Wire

How Adobe Is Bringing Machine Learning to A/B Testing For Better CX

A/B testing has been a meaningful tactic since the earliest days of web analytics. Just recently, Adobe announced a significant revision to its A/B testing platform Target, one that reflects how ...

Adobe Faces AI Disruption Questions As New Tools Test Moat Concerns

Adobe (NasdaqGS:ADBE) is facing rising analyst and investor concerns about generative AI disruption and tougher competition from platforms such as Figma and Canva. High profile commentators, including ...