“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner.

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

The AD-Cademy, a free, 8-week virtual course has officially launched nationwide, kickstarting improved access to the advertising, marketing and digital industries for younger talent, no matter their ...

It’s the “first-of-its-kind” interface between an industry body and an educational institution, and it’s happening right here in Calcutta. The Advertising Club, in its 50th year, has tied up with St ...

Typical Cost: $500 to $20,000, depending on whether the publication is local or national, the size of your ad, whether you use color and if you’ve negotiated a multiple-ad rate. You can spend as much ...